Your business website’s design may be one of the most beautiful digital creations you think you have ever seen, but there is more to a successful design than visual aesthetic. Functionality, visibility, accessibility, and other aspects of design must be carefully integrated as well.
If you’re not exactly a specialist on business website design, you have to start the learning process somewhere. Here is a brief overview of a few of the most critical design elements you should work into your business website to gain the most from its existence.
Navigational options are essential
Web users need an easy way to move around and explore the content your website presents. The most common way of working navigation into a business website’s design is to add a stationary (or floating) navigation bar along the top or side of your layout.
It’s perfectly acceptable to take a creative spin to your website’s navigation options. Just keep sight of simplicity as you build. Web users won’t take all day trying to figure out how to use your website. They will simply move onto the next best result.
Social media sharing will boost visibility
The simple action of adding a few small icons to your website’s design will instantly boost the visibility ratings of your business website. This example website makes it easy to share the content you explore when you find it interesting enough to spread.
Social media sharing icons are a common part of most people’s everyday lives. Those small, colorful icons are no mystery to modern web users. Rest assured your visitors know just what to do with your additions.
Communication elements build rapport
The main goal of your business website should be to gather and provide information to and from web users. Building a rapport with the people who visit your business website is a great way to run your organization.
In addition to your “Contact Us” page, your business website design can offer a variety of communication aspects. Learn to use several different calls to action, and drop a “leave a comment” box wherever it seems fitting.
Mobile optimization creates adaptability
When your business website is set up to adapt to the smaller, variating screens of today’s mobile devices, it will automatically become more efficient. Add media queries to your design coding, so your website’s content will display properly on a variety of mobile screens.
Learn the concepts of SEO
Search engine optimization is a set of design concepts which are aimed towards boosting the visibility and accessibility of your business website. The more SEO tips you take into account as you design your website, the better off you’ll be in the long run.