Whether you are new to the world of dentistry, or have had an established surgery for years but are new to the internet, you will want and need a website that stands out.
Once your website is up and running, you may feel that this is the end of it and the results will speak for themselves. Unfortunately, the internet does not work like that and there are a few tricks of the trade that can help your website to stand out a bit more.
The first is to hire a dental marketing team; these are professionals who will manage your internet presence and will ensure that you maintain a steady stream of internet traffic to your site. How do they achieve this? By utilising search engine optimisation.
Similar to when you first opened your surgery, you will need more than a simple presence to attract customers and, with the expertise of your team and SEO, you should get more site visitors and more patients in no time at all!
But what is SEO, how does it work and why is it so important for dental marketing and your surgery? Read on to find out!
What is it?
In layman’s terms, it stands for the process by which your website is altered to create unique content and design for the site to be picked up by a search engine like Google, by robots searching for key terms and phrases.
By making your site more visible to search engines, you will inevitably see an increase in site visitors which will usually equate to more enquiries about what your surgery offers and a rise in the number of patients. This is why you need a dental marketing team to oversee the alterations of your website!
How does it work?
Suppose someone who is based in London in the UK were to search for ‘dentist, east London.’
The search engine (which is essentially a robot) will go through thousands of web pages, searching for a dentist in east London, and will return the search results.
If your website has more mentions of being a dentist in east London then this, combined with the ease of access for the search robot, will make your page more accessible and easily seen by potential dental patients.
If you are unsure if your dental web page is SEO ready, you will need to contact a marketing team to assess it.
How do marketing teams use it?
A marketing team will use a combination of original content (usually articles based around pre-chosen keywords), keyword research and the monitoring of keyword goals to ensure that your surgery’s page remains on page 1 of a search engine like Google.
They will also use SEO to dominate the social media outlets, spreading your dental surgery’s name and brand to a wider audience, getting your site noticed and more patients into your surgery.
If you are wanting to dominate the digital world with your dental surgery, contact a marketing team to help you.
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.