Whether you’re just starting out a new business or have been in business for years, nothing works better for getting your name out and meeting your target market than holding a business party or event for yourself. No one can resist the sound of a party, which is what makes these types of events perfect for reaching out to your community while simultaneously pushing your products or services. But in order for this to be successful, you have to know what you’re doing before you set out. To help with this, here are three tips for hosting a business party or event.
Be Clear On Your Purpose
Before you start making plans of any kind, you’re going to want to nail down the purpose behind your business event. This could be as simple as wanting an excuse to showcase a new product or service you have or as heavy as needing to get some additional revenue to save your business. But according to Jamillah Warner, a contributor to SmallBizTrends.com, if you don’t have this purpose in mind from the get-go, you may wind up making some questionable decisions that result in your event being just a big waste of time and money.
Be Smart About Drinks
One of the biggest draws for a business event is the offer of free drinks to your guests. However, this can be very tricky terrain to have to deal with. While you want everyone to have a good time, you don’t want to encourage any type of drinking and driving. Additionally, providing booze for a large amount of people can be very expensive. So before you make a decision about how to provide the alcohol, Cassie Brown, a contributor to Entrepreneur.com, suggests looking into a consumption bar rather than a hosted bar. When you go this route, you only pay for the drinks that people actually consume, so you’re not paying the same amount for something to be drinking soda as you are for something drinking cocktails all night.
Be Strategic About Day and Time
While you might be thinking that the best time for a business event or party would be a weekend evening, the best day and time for your event will vary greatly depending on your target market. According to Jennifer Goforth Gregory, a contributor to American Express Open Forum, you want to pick a day and time that is most convenient for your target market. Hopefully you know your clientele well enough to know what times will work for them and what times won’t. So although this might mean making your party a little more inconvenient for you, you should make all your plans for date and time with your target market in mind.
If you’re wanting to throw a business event or party, consider using the tips mentioned above to help you do so successfully.